Inbound Marketing Part 2

A. Follow up emails

1)Hi, this is Kung Fu Rice. I appreciate that you took your time to get to know about our brand. Did you get what you’re looking for so far? Well, if you need more information about our brand, our websites and social platforms are always there for you to explore. However, I have to say that the best next step is to come to the store and try our new food! The Kung Fu Kitchen is always open for you. Fight for your taste!
2)Hi, this is Kung Fu Rice. It’s been quite some time since you get in touch with us. I know work and life might be overwhelmed sometimes! You need a reminder, a reminder such as hot soup, cold soda, or…ahh, Fried rice made with real “Kung Fu”! I hope we meet you again. I know you miss us!
3)Hi, this is Kung Fu Rice. I’d like to know how you’re doing in finding the right Chinese food. If you haven’t found a restaurant that fits your taste, maybe you should check our website and get to know more about us. I’m always here for you if you have any questions. We’ll fight for your taste together!

B. Follow up offer

For the up offer; we want to allow our potential customers to try our food for free. We will first send a link to the customer’s email. By clicking the link, they will enter a website that shows our menu. After that, the customer can choose two types of fried rice, drinks, and desert that they want to try. After the selection, the system will generate a QR code. Whenever they come to any Kung Fu Rice store in the United States with this QR code, they can eat their choice of food for free.

C.Second content offer idea

Headlines: When Kung Fu meets Fried Rice
content offer is aiming at feeding potential customers with Chinese Kung Fu culture and the introduction of our food. There are many schools of Chinese kung fu. Some kung fu moves imitate animals, such as tigers, cranes, or wolves. We incorporate this idea into the development of our cuisine. We make food such as Tiger Fried Rice (Spicy and salty).
Download: For the second content offer idea, we give customers a PowerPoint. These slides show the various schools of kung fu in China and the food we make inspired by these kung fu moves. Again, we tend to take advantage of potential users’ curiosity about Chinese kung fu. With the first content offer as the foundation, I think this second content offer should not focus on solving their pressing problems. Instead, I want to turn their questions into curiosity. We are using curiosity as a motivator makes them more likely to understand and try our products.
CTA:
1) Headline: When Kung Fu meets Fried Rice