My summary might be different from others’. First, I want to point out that I did not have any active social media accounts (Twitter, Facebook) in the United States before. I had an Instagram account once but I forgot its password. So, for this assignment, the instructor asked us to promote a website to save food industries in Michigan using our social media account. Since I didn’t have any social media accounts before, I had to sign up for a new one (I chose Twitter). Which makes it hard or impossible for me to reach enough people and see my success for this assignment.
However, these are now my excuses. I know I didn’t do a great job on my new Twitter account, and I did not see any success in promoting this website. Still, I want to tell you more about what I will do if this website that I’m supposed to promote is a Chinese Website.
I’m on a lot of Chinese social media platforms. I have 2000+ followers on my Weibo. The easier way to promote a website on my active social media platfrom is to advocate your followers and friends to share. This is useful on a small scale especially you are promoting a local website. Second, you can @ some famous local bloger, or sent them direct message and asked them for help. They have more followers than you. For example, if this website is about saving food industries in Michigan, you should find some food bloggers to help you. Also, adding hashtag is important. It’s always good to add popular and relevant hashtags on your posts so that people will have a better chance to see it. For example, to promote savemifaves, you might want to add some hashtags like #COVID-19 or #Michigan.
There are more to it, when you are promoting a website like savemifaves that focus on helping (or charity). Emotional content is most effective. To be specific, you can write a longer blog to emphasize the global and Michigan impact of covid 19, and you should do your best to make people feel sympathy to the affected Michigan restaurant industry.
To conclude, this assignment is to use your social media to promote a local website, and the best thing we can do is use local social media resources and focus on people’s emotions.
KungFuRice 